The Loggia del Mercato Nuovo popularly known as the Loggia del Porcellino is a building in Florence. It is so called to distinguish it from theMercato vecchio located in the area of today's Piazza della Repubblica. The loggia was built around the middle of the 16th century in the heart of the city, just a few steps from the Ponte Vecchio. Initially, it was intended for the sale of silk and luxury goods and then for the famous straw hats, but today mainly leather goods and souvenirs are sold. In the corner niches statues of famous Florentines were intended to be placed, but only three were made during the 18th century: Michele di Lando, Giovanni Villani, and Bernardo Cennini.